Terms & Conditions

Last updated · October 4, 2026

Welcome to SD Fitness, the official training app of Shontelle DuBois Fitness ("the App", "we", "us"). These Terms & Conditions ("Terms") govern your download, access, and use of the App, and together with our Privacy Policy they form the entire agreement between you and us. By creating an account or using the App, you agree to these Terms. If you do not agree, please do not use the App.

The App includes an optional AI coaching feature called DU Talk. Additional terms apply to that feature and are set out in Section 5. By using DU Talk you agree to those terms as well as to these.

1. Eligibility

You must be at least 18 years old to use the App. By using the App you confirm that you are 18 or older and legally able to enter into these Terms. This applies to every feature of the App, including DU Talk.

2. Your Account

You are responsible for keeping your login credentials confidential and for all activity that occurs under your account. Provide accurate information when registering and keep it up to date. You may delete your account at any time in the App under Settings → Manage & Delete Account. We may suspend or terminate accounts that violate these Terms.

3. Subscriptions, Billing & Cancellation

• What a subscription gives you. Full access to the training programmes, unlimited use of DU Talk within the fair-use limits described in Section 5, and the other member features shown on the membership screen. A limited amount of content is available without a subscription so that you can try the App before deciding — the exact allowance is shown to you in the App and may change.
• Plans and prices. The available plans, their length, their price, and any introductory offer are always shown in the App on the membership screen before you subscribe.
• Billing. Payment is charged to your Apple App Store or Google Play account at confirmation of purchase, and again at the start of each renewal period. We never receive or store your payment card details.
• Auto-renewal. Subscriptions renew automatically at the end of each billing period unless you cancel at least 24 hours before the current period ends.
• Cancellation. You can cancel anytime in your App Store or Google Play subscription settings. Cancellation takes effect at the end of the current billing period; you keep access until then.
• Refunds. Purchases are processed by Apple and Google, and refunds are handled under their respective store policies. Deleting the App or your account does not by itself cancel an active subscription. If you are a consumer in the European Union, the United Kingdom, or another region with statutory cancellation or withdrawal rights, those rights are not affected by this section.
• Price changes. If subscription prices change, you will be notified through the store mechanisms before any new price applies to you, and where required your consent will be sought before the new price is charged.

4. Health & Medical Disclaimer

• The workouts, guidance, and information in the App — including anything DU Talk says to you — are provided for general fitness and educational purposes only. They are not medical advice and are not a substitute for consultation with a qualified healthcare professional.
• Physical exercise carries inherent risks, including the risk of injury. You participate voluntarily and at your own risk, and you are responsible for exercising within your own limits.
• Do not begin the program if your physician advises against it. Stop exercising immediately and seek medical attention if you feel pain, dizziness, shortness of breath, or discomfort.
• Health metrics shown in the App (steps, heart rate, calories, sleep) are read from your device's health platform and are estimates for informational purposes only. They must not be relied on for medical decisions.
• Calorie figures shown for workouts are estimates calculated from published activity values and the body details you enter. They are approximations, not measurements, and should not be used to manage a medical condition.

5. AI Coaching (DU Talk)

5.1 It is not a person, and it is not Shontelle DuBois

DU Talk is an AI assistant powered by Claude, a large language model provided by Anthropic PBC, briefed on Shontelle DuBois's training programmes. It is not Shontelle DuBois, it does not speak for her, and its answers are not written or reviewed by her before you see them. Nothing it says should be understood as a personal statement, promise, or commitment from her or from us.

5.2 It can be wrong

AI assistants can produce answers that are inaccurate, incomplete, or out of date. Use your own judgement, and do not rely on DU Talk for anything important without checking it. We do not warrant the accuracy, completeness, or suitability of anything it generates.

5.3 It is not medical, nutritional, or psychological advice

DU Talk coaches training, habits, and motivation. It cannot diagnose or treat any condition, and it does not give medical, nutritional, or psychological advice or advise on an injury, illness, or medication. If you are unwell, in pain, or unsure whether exercise is safe for you, consult a qualified professional before training. In an emergency, contact your local emergency services immediately. Section 4 applies in full to everything DU Talk says.

5.4 Your agreement

Before DU Talk is used for the first time, the App shows you a notice describing exactly what information is sent to our AI provider and what is never sent, and asks you to agree. Nothing is sent until you do. If that notice materially changes, you will be asked again. You may withdraw your agreement at any time in the App, which stops any further use of the feature; withdrawal does not affect anything that happened beforehand. Full detail is in our Privacy Policy.

5.5 Fair use and limits

DU Talk has usage limits, including a limit on the length of a single message, a daily limit on the number of messages, and a short-term limit to prevent automated use. Members without an active subscription receive a small number of messages in total so they can try the feature. These limits are enforced on our servers and may change at any time. We may suspend or withdraw access for anyone who attempts to bypass them, automate access to the feature, use it through anything other than the official App, or use it other than for their own training.

5.6 Keep it on topic

DU Talk is provided to answer questions about training, your programme, and your fitness goals. It is not a general-purpose assistant, and we may restrict or withdraw access for accounts that use it as one.

5.7 Availability

DU Talk depends on a third-party service and may be unavailable, slow, or limited at times for reasons outside our control. It is not a guaranteed part of your membership, and we may change, limit, or withdraw it. Where a change materially reduces what you have paid for, your rights under Section 3 and under applicable consumer law are unaffected.

5.8 Your messages

You keep ownership of the messages you write. You grant us the limited permission needed to store them, to transmit them to our AI provider so that the feature can work, and to display them back to you — as described in our Privacy Policy. You must not submit anything unlawful, abusive, or infringing, and you must not submit another person's personal information.

5.9 Reporting a reply

If DU Talk gives you a response you believe is harmful, offensive, or inappropriate, you can report it from the menu on that reply. A report reaches our team directly together with the reply you flagged and the message that prompted it. We review reports and may act on them, but we do not guarantee an individual response to each one.

6. In-App Support

You can contact us from inside the App and read our reply in the same conversation. There is a limit on how many support requests you can have open at once, shown to you in the App. Support conversations are private between you and the SD Fitness team. Please do not send payment card details or passwords through them — we will never ask for either. We may close requests that are abusive, or that are automated or repeated to the point of disrupting the service for others.

7. License & Acceptable Use

We grant you a personal, limited, non-exclusive, non-transferable, revocable license to use the App for your own personal, non-commercial fitness training. You agree not to:

• copy, record, screen-capture, download, redistribute, resell, or publicly display any workout videos or other content from the App;
• share your account so that multiple people use one subscription;
• reverse-engineer, decompile, or attempt to extract the source code of the App;
• access the App through automated means, or attempt to circumvent any security, subscription, content-protection, or usage-limit measure, including the limits that apply to DU Talk;
• use DU Talk, or any output from it, to build, train, evaluate, or improve another artificial-intelligence model or service;
• present output from DU Talk as having been written or approved by Shontelle DuBois;
• use the App in any unlawful way or in a way that could harm the App, its infrastructure, or other users.

8. Intellectual Property

All content in the App — including workout videos, training programs, text, graphics, logos, and branding — is the property of Shontelle DuBois Fitness or its licensors and is protected by copyright and other intellectual-property laws. Nothing in these Terms transfers any ownership rights to you.

9. Your Content

Progress photos you capture (before & after images) remain yours and are stored only on your device. You are solely responsible for any content you choose to share outside the App using your device's share features.

If you upload a profile picture, it is stored on our servers so that it appears on your account across your devices. It remains yours. You grant us only the limited permission needed to store it and display it back to you inside the App, and it is deleted when you delete your account. You confirm that you have the right to use any image you upload, and that it does not infringe anyone else's rights or contain unlawful content.

The same applies to the messages you write in DU Talk and in support requests: they remain yours, we store them only to provide the feature to you, and they are deleted when you delete your account. DU Talk conversations are additionally deleted six months after they end.

10. Privacy

Our collection and use of personal information is described in our Privacy Policy, which forms part of these Terms.

11. Availability & Changes to the App

We work hard to keep the App available and improving, but we do not guarantee uninterrupted or error-free operation. We may add, change, or remove features (including training content and DU Talk) at any time. We may discontinue the App with reasonable advance notice.

12. Disclaimer of Warranties

The App is provided "as is" and "as available", without warranties of any kind, whether express or implied, including fitness for a particular purpose, merchantability, and non-infringement, to the maximum extent permitted by law. This includes, without limitation, any output generated by DU Talk.

13. Limitation of Liability

To the maximum extent permitted by applicable law, Shontelle DuBois Fitness shall not be liable for any indirect, incidental, special, consequential, or punitive damages — including personal injury arising from your voluntary participation in workouts, reliance on any output generated by DU Talk, loss of data, or loss of profits — arising out of or related to your use of the App. Where liability cannot be excluded, our total liability is limited to the amount you paid for the App in the twelve (12) months before the claim arose. Nothing in these Terms excludes liability that cannot be excluded under applicable law, including under applicable consumer-protection legislation.

14. Indemnification

You agree to indemnify and hold harmless Shontelle DuBois Fitness from any claims, damages, or expenses (including reasonable legal fees) arising from your violation of these Terms or misuse of the App.

15. App Store & Google Play Terms

The following applies to the App as downloaded from Apple's App Store, and takes precedence over anything inconsistent elsewhere in these Terms.

• Acknowledgement. These Terms are concluded between you and Shontelle DuBois Fitness only, and not with Apple Inc. ("Apple"). Apple is not responsible for the App or its content, and we — not Apple — are solely responsible for the App.
• Scope of licence. The licence granted in Section 7 is a non-transferable licence to use the App on any Apple-branded product that you own or control, as permitted by the Usage Rules set out in the Apple Media Services Terms and Conditions, except that the App may be accessed by other accounts associated with you through Family Sharing or volume purchasing.
• Maintenance and support. We are solely responsible for providing any maintenance and support for the App. Apple has no obligation whatsoever to furnish any maintenance or support services.
• Warranty. We are solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the App to you. To the maximum extent permitted by applicable law, Apple has no other warranty obligation whatsoever with respect to the App.
• Product claims. We, not Apple, are responsible for addressing any claims by you or any third party relating to the App or your possession and use of it, including product liability claims, any claim that the App fails to conform to a legal or regulatory requirement, and claims arising under consumer-protection, privacy, or similar legislation.
• Intellectual property claims. If a third party claims that the App or your possession and use of it infringes that third party's intellectual property rights, we — not Apple — are solely responsible for the investigation, defence, settlement, and discharge of that claim.
• Legal compliance. You represent and warrant that you are not located in a country that is subject to a U.S. Government embargo or that has been designated by the U.S. Government as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
• Third-party terms. You must comply with any applicable third-party terms of agreement when using the App.
• Third-party beneficiary. Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance of these Terms Apple will have the right — and is deemed to have accepted the right — to enforce these Terms against you as a third-party beneficiary.

If you downloaded the App from Google Play, your use is additionally subject to the Google Play Terms of Service. Google is not a party to these Terms and is not responsible for the App, and any claim relating to the App is between you and us.

16. Governing Law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-law principles. Any disputes shall be resolved in the courts of Ontario, Canada, unless applicable consumer law gives you the right to bring proceedings in your own jurisdiction.

17. Changes to These Terms

We may update these Terms from time to time. When we make material changes we will update the "Last updated" date above and, where appropriate, notify you in the App. Continued use of the App after changes take effect means you accept the updated Terms.

18. Contact Us

Questions about these Terms? Contact us at info@shontelledubois.com.